Economic and production study of the types of cut-flower enterprises in the “Rosario belt area” (Santa Fe).

Estudio económico-productivo de los modelos de empresasde flor de corte del "Gran Rosario". (Santa Fe).

p. 027-037

Zuliani, S.; Casella, E.; Severin, C. y Rivera Rúa, V.


The objective of this article is to carry out an economic and production study of the most representative types of cut-flower enterprises in the “Rosario Belt” area in the 2006-2007 period. Three groups of enterprises, classified on the basis of their size, are found in the area: small enterprises (25), middle-sized (8), and large ones (3). On average, small enterprises have 30 greenhouses, middle-sized ones have from 35 to 80 greenhouses, and large enterprises operate more than 80. The average incomes, costs, and economic results for the main cut-flower species grown in each type of enterprise were calculated on the basis of data obtained through interviews to producers.

Roses and gerberas, the crops which yield the highest Direct Gross Profit Margin/m2 (DGPM/m2), are grown only in large enterprises due to the higher costs in hand labour and technological knowledge, required to produce them.

Carnations, which have the third DGPM/m2, yield greater profit in large enterprises due to a higher volume of production obtained through a wider use of technology and a greater number of greenhouses. Medium-sized enterprises, which have fewer greenhouses devoted to this species, obtain a lower DGPM.

The Chrysanthemum, which stands fourth as to DGPM/m2, was found in all enterprises, although large enterprises obtain higher margins due to the greater production of multiflora chrysanthemums.

The large enterprises diversify production by growing traditional species along with roses, lisianthus, and gerberas, which involve higher costs of production and higher DGPMs. Small enterprises are more conservative -they select crops with lower production costs, thus minimizing climatic and market risks, whereas middle-sized enterprises stand halfway between large and small-sized ones.

Key words:

floriculture, production, economy, Rosario (Argentina)